And we’re back talking about podcasts with Simona on As it Relates to Podcasting.
It’s been so much fun being hosted instead of just being the host – and this is the third of our four-part series.
So let’s get right to it!
Today we are talking about the different ads you can run for your podcast – the pros and cons and the ins and outs of each type.
Remember to listen to the full podcast – the blog is just a quick overview of our conversation.
Say “NO” To Boosting Posts
If you know anything about me, you know I’m the person who says:
“DO NOT HIT BOOST POST ON FACEBOOK AND INSTAGRAM.”
And there is an excellent reason that I say that.
Do you want to know why?
It’s because there are many better ways to advertise on Facebook and Instagram.
There are 13 different types of ads that you can run once you have set up your Facebook business account (business.facebook.com).
If you still need to set that up, do it right now – Facebook makes it so easy.
When you boost your post, all it does is put your ad in front of more people – but it doesn’t take into account who is looking at it or who your dream client is, so at the end of the day, you aren’t going to generate more solid leads, and you’re not going to get more listeners on your podcast.
The BEST Ad Type for Lead Generation
When working with your Facebook business account, you can use video or images in your ad, and remember to copy and paste that attention-grabbing ad copy (long form or short form).
As I mentioned, there are 13 different ads on Facebook, but the best ad for lead generation is a conversion ad.
A conversion ad is where people take action outside social media, download your podcast, or generate a lead.
A conversion ad is more advanced, and we need to have the Facebook pixel installed to run those ads and track them again outside social media.
So if they’ve subscribed to your podcast, they’re notified and can listen every week or whenever you’re launching your podcast.
But then you can also add them to your email list and reach out to them through email.
That’s the most effective ad you can run on the back end of Facebook.
Other ad types include the fundamental link click and the Messenger ad.
The Messenger ad allows people to send you a direct message on social media so that you can start that conversation with them.
It’s a little more manual work on your side, but those leads will be much warmer because you had that conversation versus just sending them directly to the link.
Have A Listen!
Check out the podcast recording for all the good – we talk about other types of ads and our feelings about chatbots and even dip our toe in the Meta pixel situation (tech nerds like me, you are going to love this).
Watch the full episode below.