“People come to Instagram to be inspired and discover things they care about, and that includes content from brands and businesses.”
Instagram is one of the most popular social media platforms globally. Since it was acquired by Facebook in 2012 for a whopping 1 billion dollars it is now one of the top places for businesses to reach potential customers.
In fact, in hindsight, 1 billion dollars is a bargain considering the power of this platform.
Did you know…
- 60% of people say that they discover new products on Instagram
- Over 200 Million Instagrammers visits at least one Business Profile daily
- There’s been an 80% increase in time spent watching videos on Instagram
- ⅓ of the most viewed Instagram stories, they are from businesses
This alone is exactly why you and your business should be on Instagram…in a VERY public way.
In my latest video, I help you break down exactly why you should make your Instagram account public vs private and what your account should be set up as.
Here some of the most important things to consider that I elaborate in much more detail in my latest video below.
Do you know the difference between a business and a creator profile?
When you have a public IG account, you want to set your account as either a business or a creator account. But they don’t have the same features and it’s important to ensure you attain the Instagram strategy best suited for your individual needs and goals.
Did you know that making your account public allows it to show up in search engines?
Even if you’ve researched your keywords and use some of the best hashtags relevant to your post content, your posts will never show up when people search those hashtags if your account is private. Only your followers will be able to see your posts, limiting your potential to only the individuals you’ve personally accepted.
It might be daunting but I think YOU are ready to showcase your product, work or value to the world! Trust me you won’t look back.
Check out my video here for the full break down.