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The Beginner’s Guide to Email Marketing: 10 Tactics You Need to Know

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The Beginner’s Guide to Email Marketing: 10 Tactics You Need to Know

The Beginner's Guide to Email Marketing: 10 Tips You Need to Know

Hey there!

Are you struggling to make your email campaigns effective? No worries, I’ve got some Email Marketing Tips that can help!

As a business owner, you know that email marketing can be a powerful tool to connect with your audience, but it requires a strong foundation to succeed. In this episode, I’ll share some key elements that make up a successful email marketing campaign.

If you want a quick overview before diving in, here are the 10 Email Marketing Tips that we’ll cover:

1. The foundations of a successful email marketing campaign

Learn the essential components that make a great email marketing campaign, including clear goals, relevant content, and a strong call to action.

2. Choosing the best email marketing tool that works for you

Explore the different email marketing tools available and how to choose the right one for your business based on your needs and budget. I also give you a few of my favourite recommendations.

3. Creating a list of subscribers

Discover effective strategies for building your email subscriber list, including lead magnets and opt-in forms.

4. Creating compelling emails

Learn how to craft emails that engage and convert your subscribers with tips on subject lines, copy, and visuals.

5. Testing and tracking your results

Understand the importance of testing and measuring your email campaigns to improve your results continually.

6. Integrating your email marketing with other platforms

Find out how to connect your email marketing with other platforms, such as social media and your website, for a seamless user experience.

7. Optimizing your email campaigns for mobile

With more people accessing email on their mobile devices, it’s crucial to optimize your emails for mobile to ensure a positive user experience.

8. Using images and video in your emails

Discover how to effectively incorporate images and video into your email marketing campaigns to increase engagement and conversions.

See Also


9. Segmenting and targeting your email list

Learn how to segment your email list to deliver targeted messages to specific groups, increasing the relevance and effectiveness of your emails.

10. Automating your email campaigns

Find out how to save time and improve your email marketing results by automating your campaigns, with tips on drip campaigns and triggered emails.

During the More than Social Podcast episode, I break down each of these Email Marketing Tips in detail, including strategies for building your email subscriber list, crafting engaging emails, and measuring your results to improve your campaigns continually.

And if you want to take your email marketing to the next level, I’ve got two FREE guides that I highly recommend checking out:

Email Marketing Guide: https://www.lisaannecoaching.ca/email-marketing-guide
Email Marketing Sequences: https://www.lisaannecoaching.ca/email-marketing-strategies

Let’s make your email campaigns rock!

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