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How to Automate Your Business for Lead Generation and Sales

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How to Automate Your Business for Lead Generation and Sales

How to Automate Your Business for Lead Generation and Sales | Lisa Anne

Does it ever feel like you have way too much on your plate?

And yet, you still need to see more growth in leads and sales.

You need a solution: a plan to generate more leads and sales without creating any extra work.

Friend, I got you.

In this episode, I will show you how you can automate your business to generate more leads and sales without any extra work.

Here’s a quick overview…

1. Automate your lead generation process

So the first automation tool or strategy that you can set up is your lead generation process.

To do this, you’ll want to use a lead magnet.

If you are unsure what that is, head over to episode 13, where I talk about using lead magnets for lead generation.

Also — here’s a cheat sheet where I break down the top 10 lead magnets you can create in your business.

Download that here.

Essentially you are building this autopilot system that makes it easier and faster to generate dream client leads.

And when you have more leads, you’ll be better positioned to close more sales.

And once you have leads in your database, you can use automated email marketing to stay in touch and build a relationship.

This takes me to the second method you can use to boost your leads and sales in your business.

2. Automate your email marketing

Let’s talk email marketing, ok?

Email automation is one of the most powerful tools in your marketing toolbox, especially when generating hundreds of leads through your lead magnet.

By sending automated emails, you can stay top of mind with your leads without having to put in extra hours.

And when done right, email automation can help boost relationships with your audience and bring in more sales, mainly when you use an email autoresponder.

Click here for the email autoresponder I use.

That way, you can start playing around with it and see how powerful this can be for your business.

3. Automate your social media posts

Now, once you get through with your email automation, your social media posts are the next aspect you can automate in your business to help with leads and sales.

I know you understand the importance of social media for promoting your products or services and building a brand.

But between running your business and keeping up with your personal life, finding the time to post regularly on social media can be challenging.

See Also

The Truth About Social Media Marketing: Why Email Still Wins | Lisa Anne

Fortunately, several tools can help you automate your social media posts, making staying active on your channels easier and boosting your lead generation and sales.

The easiest option is using a social media scheduler like Later, Post Planner or creator studio, which will automatically post your feed posts, reels, or videos on Instagram, Facebook, TikTok, LinkedIn, you name it.

4. Automate your follow-up process

Now the last one to automate is your follow-up process.

Whether it’s following up with a prospect after a meeting or staying in touch with a client after a purchase, follow-up can be the key to generating more leads and sales.

Manually following up with each individual can be time-consuming and often falls to the bottom of your to-do list.

Luckily, there are ways to automate your follow-up process so you can focus on other aspects of your business.

Several CRMs and marketing automation platforms can help you automate your follow-up process.

I use the same platform for this with my email marketing, to which I’ve linked the free trial for you here.

Some platforms allow you to set up automatic emails that go out after a certain period, while others enable you to automate your entire sales pipeline.

What I use does both!

I’ve got to tell you, this is just scratching the surface of how automation can do your work so much more fun and easy, and I’ve done a much deeper dive on this week’s podcast episode.

Listen in for a more detailed look at how I use automation and for links to lots of freebies!

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