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How to Show up On Social Media & Get Over Anxiety



How to Show up On Social Media & Get Over Anxiety

How to Show up On Social Media & Get Over Anxiety

Whether you’re new to the world of social media for business or a seasoned pro, there’s always that pressure of maintaining an online presence.


And the scary part is- it can truly be a bit overwhelming!


That’s why today, I want to talk about feeling anxious when posting on social media. Just like you, I understand how it feels to have sweaty palms and weak knees before hitting “post.”


Through this blog, I want to give you the best tips on how to show up on social media, overcome social media anxiety and finally leverage the platform to the best of your advantage!


In case you want to dive deeper into this topic, I just released a podcast episode about it. Listen to it here!

Let’s dive in!


Why is showing up on social media important?

The power of social media presence


In today’s digital age, social media has become an integral part of our lives. It has transformed the way we communicate, share information, and conduct business.


With billions of people actively using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok, it has become a critical channel for businesses to reach their target audience through different types of content.


Having a strong social media presence offers several benefits.


Firstly, it helps to build brand awareness.


By consistently showing up on social media through different social media posts, you can increase your visibility and make your brand known to a wider audience.


This can lead to increased recognition and trust among potential customers.


Secondly, social media allows for direct and instant communication with your audience or other social media users.


It provides an opportunity to engage with your followers, answer their questions, address their concerns, and showcase your expertise.


With social media, we’re all comparing our followers to this person. How many views did I get on this reel? How many comments or likes did my post get?

But what happens if you remove that from the pressure and just focus on helping one person at a time?


By actively participating in conversations and building relationships with your audience with social posts, you can strengthen customer loyalty and drive customer satisfaction.


Furthermore, social media can significantly enhance your marketing efforts. It offers a cost-effective way to promote your products or services and reach a targeted audience.


You can create and share engaging content, run targeted ad campaigns, and leverage user-generated content to drive traffic, generate leads, and ultimately increase conversions.


Lastly, a strong social media presence can improve your search engine rankings.


Search engines like Google take into account social signals when determining the relevance and authority of a website.


By regularly posting and engaging on social media through your social media profiles, you can increase your chances of appearing higher in search results, ultimately driving more organic traffic to your website.


Overall, showing up on social media is crucial for any business looking to succeed in today’s digital landscape.


It allows you to connect with your audience, build brand awareness, drive engagement, and ultimately grow your business.


Understanding Social Media Anxiety


The Pressure of Social Media for Business


Using social media for personal purposes feels casual and carefree, but when it comes to business, everything changes.


The stress, worry, and fear about what to post and how to show up on social media can be paralyzing. This anxiety is heightened by concerns about how others perceive our content, fear of negative feedback, and the pressure to maintain a certain image online.


Social media anxiety can be super challenging. If you confront that anxiety head-on, you’re going to wake up one day and won’t care about it anymore.


Personal Experience


I can relate to this anxiety firsthand.


When I first started posting for business, I was so nervous about what to say and how to say it. I would spend hours crafting the perfect post, only to seek approval from my sister before hitting publish.


My first live video was a complete accident, and it was awkward and nerve-wracking. But with time and practice, I learned to navigate these fears and became more comfortable with social media.


Strategies to Overcome Social Media Anxiety

Share Your Story


One of the most effective ways to overcome social media anxiety is to talk about something real and easy—your own story.


Sharing your personal experiences, thoughts, and feelings can help you connect with your audience on a deeper level.


Authenticity is key to humanizing your brand and building trust with your followers. Remember, your unique experiences set you apart from other creators.


Every single one of us has unique experiences, unique perspectives, and unique stories. So why not use yours so that you can stand out online?


Practice Makes Perfect

Like any other skill, becoming comfortable on social media takes practice. The more you post, the more natural it will feel.


Don’t aim for perfection; focus on progress. Your first post or live video might be awkward, but it’s an essential step toward becoming more confident.


Over time, you’ll find your voice and style, and your content will improve.


Engage with Your Audience


Interacting with your audience can also help alleviate anxiety. Respond to comments, answer questions, and show genuine interest in your followers’ opinions.


This engagement creates a sense of community and shifts your focus from worrying about how you’re perceived to enjoying the connections you’re making.


Treat your audience like friends, and the social media experience will become more enjoyable and fulfilling.


Be Prepared


Preparation can significantly reduce nerves, especially for live videos. Have a general outline of what you want to talk about, but don’t feel pressured to script everything.


Knowing your topic well will help you feel more confident and allow you to speak naturally.


Focus on One Person at a Time


Instead of stressing over numbers—followers, likes, comments—focus on impacting one person at a time.


This mindset makes the process less stressful and more manageable. Quality over quantity should be your mantra. Post content that feels good to you, rather than posting just to meet a quota.


Let Go of Perfectionism


Lastly, it’s essential to let go of the idea that you must be constantly active on social media. The pressure to post multiple times a day can be overwhelming.


Focus on quality content that adds value to your audience rather than trying to stay visible all the time.


Understanding your target audience


To effectively show up on social media, it’s crucial to have a deep understanding of your target audience.


The better you know your audience, the less you feel anxious!


Knowing who they are, what they are interested in, and how they interact on social platforms will help you create content that resonates with them.


Start by conducting market research to identify your ideal audience. Consider their demographics, such as age, gender, location, and interests.


Use social media analytics tools to gather data on their behavior, including their engagement patterns, preferred content types, and the platforms they frequent the most.


Once you have a clear picture of your target audience, tailor your content to meet their needs and preferences. Speak their language, use relevant hashtags, and share content that aligns with their interests.


By understanding your audience, you can create content that speaks directly to them, increasing your chances of showing up in their feeds and gaining their attention.


Furthermore, pay attention to the timing of your posts.


Analyze your audience’s social media usage patterns to determine the best times to share your content. This will ensure that your posts are more likely to be seen and engaged with.


Remember, social media is a powerful tool for connecting with your target audience. By understanding who they are and creating content that resonates with them, you can effectively show up on social media and build a strong online presence.


To fully understand your target customer, don’t forget the following important elements:


  • Identifying your ideal customer
  • Conducting audience research
  • Analyzing audience insights


Choosing the right social media platforms


When it comes to showing up on social media, one of the first steps is choosing the right platforms to focus on.


With so many options available, it’s important to consider where your target audience is most likely to be active.


1. Identify your target audience: Before selecting a social media platform, it’s crucial to have a clear understanding of who your target audience is. Are they young professionals on LinkedIn, fashion-forward Instagrammers, or tech-savvy individuals on Twitter? Understanding your audience will help you determine which platforms to prioritize.


2. Research different platforms: Once you have identified your target audience, research different social media platforms to find out which ones align with your business goals and audience demographics. Consider factors such as user demographics, engagement levels, and the type of content that performs well on each platform.


3. Focus on quality over quantity: It’s tempting to be present on every social media platform, but it’s better to focus on a few platforms and do them well rather than spreading yourself too thin. Choose platforms that align with your content and your target audience’s preferences. Quality over quantity will help you build a stronger presence and engage more effectively with your audience.


4. Be where your competitors are: Keeping an eye on your competitors can provide valuable insights. If they are successful on a particular platform, it’s worth considering that platform for your own strategy. However, this doesn’t mean you should blindly follow your competitors. Always analyze the platform’s suitability for your own brand and audience.


5. Test and analyze: Once you have selected your primary social media platforms, start testing your content and tracking your results. Monitor the engagement levels and reach of your posts and evaluate which platforms are delivering the best results for your business. This ongoing analysis will help you refine your strategy and make informed decisions about where to invest your time and resources.


Remember, it’s better to focus on a few platforms and excel at them rather than trying to be everywhere. By choosing the right platforms for your target audience and consistently providing valuable content, you’ll be well on your way to showing up and standing out on social media.


Creating valuable and engaging content

One of the key ways to show up on social media is by creating valuable and engaging content that grabs your audience’s attention. Here are some tips to help you create content that stands out:


1. Know your audience: Before creating any content, it’s important to understand who your target audience is. Research their demographics, interests, and pain points to tailor your content to their specific needs.


2. Provide value: Your content should provide value to your audience. Whether it’s educational, entertaining, or inspiring, make sure it solves a problem or addresses a need. This will keep your audience coming back for more.


3. Use visuals: Incorporate eye-catching visuals such as images, videos, and infographics into your content. Visuals help make your content more engaging and shareable, increasing its reach.


4. Be authentic: Authenticity is key in building trust and connection with your audience. Share real stories, personal experiences, and behind-the-scenes glimpses to make your content relatable and genuine.


5. Use storytelling techniques: People are drawn to stories, so use storytelling techniques to make your content more captivating. Begin with a hook, craft a narrative, and end with a strong call to action.


6. Encourage interaction: Social media is all about engagement, so invite your audience to interact with your content. Ask questions, run polls, and encourage comments to encourage conversation and foster a sense of community.


7. Stay consistent: Consistency is crucial for maintaining an active presence on social media. Create a content calendar and stick to a regular posting schedule to keep your audience engaged and build anticipation.


8. Monitor analytics: Use social media analytics tools to track the performance of your content. Monitor metrics such as reach, engagement, and conversion rates to identify what type of content resonates best with your audience and adjust your strategy accordingly.


By creating valuable and engaging content, you can not only show up on social media but also build a loyal following and establish yourself as a thought leader in your industry.


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Remember to experiment, learn from your audience’s feedback, and continuously refine your content strategy to stay relevant and impactful.


Building a social media strategy


To effectively show up on social media, it’s crucial to have a well-structured social media strategy. Here are some key steps to help you build an effective strategy:


1. Define your goals: Start by identifying what you want to achieve through your social media presence. Is it to increase brand awareness, drive website traffic, generate leads, or engage with your audience? Clearly defining your goals will help you shape your strategy and measure your success.


2. Know your target audience: Understanding your target audience is essential for creating content that resonates with them. Conduct market research to gain insights into their demographics, interests, and behavior. This knowledge will enable you to tailor your content and messaging to their specific needs and preferences.


3. Choose the right platforms: Instead of trying to be present on every social media platform, focus on the ones that align with your audience and goals. Each platform caters to a different demographic and offers unique features. Choose the platforms that best suit your target audience and the content you want to share.


4. Create engaging content: The key to showing up on social media is creating content that grabs attention and encourages interaction. Use a mix of text, images, videos, and graphics to keep your content varied and engaging. Experiment with different formats and topics to see what resonates best with your audience.


5. Be consistent: Regularity is essential for maintaining an active social media presence. Develop a content calendar and stick to a consistent posting schedule. This helps to build anticipation among your followers and keeps your brand top of mind.


6. Interact with your audience: Social media is all about building relationships and fostering engagement. Take the time to respond to comments, DMs, and mentions. Ask questions, initiate conversations, and actively participate in relevant conversations. This not only helps to build stronger connections but also shows that you value your audience.


7. Analyze and optimize: Continuously monitor the performance of your social media efforts. Utilize analytics tools to track metrics like reach, engagement, click-through rates, and conversions. Analyze this data to gain insights into what’s working and what’s not. Use these insights to refine your strategy and make informed decisions moving forward.


With a well-defined strategy in place, consistent content creation, and regular engagement, you will be able to effectively show up on social media and leverage its power to grow your brand and connect with your target audience.


Remember, showing up authentically and providing value to your followers is key to building a strong social media presence.


Leveraging influencers and partnerships


In addition to creating and sharing your own content, another effective way to show up on social media is by leveraging influencers and forming partnerships with other brands or individuals. Influencers are individuals who have a large and engaged following on social media platforms, and partnering with them can help you reach a wider audience and gain credibility.


When selecting influencers to work with, it’s important to choose ones that align with your brand values and target audience.


Look for influencers who have a similar niche or industry focus, as their followers are more likely to be interested in what you have to offer.


Collaborating with influencers can take various forms, including sponsored posts, reviews, giveaways, or even co-creating content together.


Partnerships with other brands or individuals can also be incredibly valuable for showing up on social media.


By collaborating with complementary businesses or thought leaders in your industry, you can tap into their existing audience and expand your reach.


This can be done through co-branding campaigns, joint content creation, or cross-promotions.


The key to successful influencer collaborations and partnerships is to ensure that it is a mutually beneficial relationship. Be clear about your expectations and goals, and work together to create content that is authentic, engaging, and aligned with both parties’ values.


Remember, the ultimate aim is to provide value to your audience and strengthen your social media presence.


By leveraging influencers and forming strategic partnerships, you can tap into their network to amplify your reach, attract new followers, and increase engagement on your social media platforms.


This not only helps in building brand awareness but also in establishing trust and credibility among your target audience.


Follow these tips and take advantage of the power of influencers and partnerships to show up on social media effectively.


With their help, you can significantly boost your online presence and take your social media marketing efforts to the next level.


Engaging with your audience


Engaging with your audience is crucial for showing up on social media and building a strong presence. It’s important to create a two-way conversation with your followers to foster a sense of community and make them feel valued.


Here are some effective ways to engage with your audience:


1. Respond to comments and messages: Take the time to reply to comments on your posts and messages from your followers. Show genuine interest in what they have to say and provide helpful responses. This not only builds relationships with your audience but also encourages them to continue engaging with your content.


2. Ask for opinions and feedback: Encourage your followers to share their thoughts and feedback on your posts and products. This not only shows that you value their opinions but also gives you valuable insights into their preferences and desires. Consider running polls or asking open-ended questions to spark conversations and gather feedback.


3. Share user-generated content: Reposting and sharing user-generated content is a great way to engage with your audience and showcase their contributions. It shows that you appreciate their support and encourages others to participate as well. This can be done by using hashtags, running contests, or simply asking your followers to tag you in their posts.


4. Conduct live sessions and Q&A sessions: Going live on social media platforms allows you to connect with your audience in real-time. Use this opportunity to address their queries, share valuable insights, or even showcase behind-the-scenes content. Q&A sessions are also a great way to directly interact with your followers and provide them with the information they seek.


5. Create interactive and shareable content: Incorporate elements like surveys, quizzes, or challenges in your content to make it interactive and encourage your audience to participate. This not only boosts engagement but also increases the likelihood of your content being shared, thus reaching a wider audience.


6. Show appreciation and recognize your audience: Take the time to acknowledge your followers’ support and show appreciation for their engagement. This can be through shoutouts, featuring their content on your page, or even running exclusive promotions for your loyal followers. Making your audience feel seen and valued will strengthen their loyalty and encourage continued engagement.


Remember, consistency is key when it comes to engaging with your audience.


Regularly interact with your followers, respond promptly to their comments and messages, and consistently provide valuable and relevant content that resonates with them.


By doing so, you’ll create a thriving social media community and solidify your presence in the online world.




Social media anxiety is a common challenge for entrepreneurs, but it’s not insurmountable.


By sharing your story on your social media accounts, practicing regularly, engaging with your audience, being prepared, and focusing on quality over quantity, you can overcome these fears.


Remember, progress takes time and every small step counts. If you need support, don’t hesitate to reach out. I’m here to cheer you on every step of the way.

If you want to explore this topic further, you might want to listen to my recent podcast episode!

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