The world of social media and online content is always on a roll regarding the latest trends, especially when maximizing your reach and engagement.
One trend that has gained significant traction in recent years is vertical video.
With the increasing popularity of platforms like Instagram, TikTok, and YouTube Shorts, vertical video has become a powerful tool for capturing attention and connecting with audiences in a more immersive way.
In this blog, we’ll dive into the world of video creation and uncover the best vertical video tips and strategies to help you increase your reach and engagement.
If you want to dive in deeper, listen to my recent More Than Social podcast episode with industry expert Chris VanVilet.
We chat about everything from filming techniques to editing tricks that will take your vertical videos to the next level.
Whether you’re a seasoned content creator or just starting, these vertical video tips will help you harness the full potential of vertical video and make a lasting impact in the digital landscape.
So, grab your smartphone and get ready to elevate your content game!
Vertical Video Tips – Tip #1: Capture Attention Quickly
To maximize social media engagement, capturing attention quickly is very important.
Given the brief attention span of users, the first few seconds of your vertical video are critical. Therefore, beginning with a compelling hook is essential to captivate viewers immediately.
This initial intrigue increases the likelihood of retaining their attention throughout the video.
By implementing this strategy, you can effectively enhance your video’s reach and engagement on social media platforms.
Tip #2: Optimize for Mobile Viewing
Mobile optimization is crucial for vertical videos since smartphones primarily consume them.
Ensure your videos are formatted to fit mobile screens properly, avoiding awkward cropping or distortion.
Test your videos across various devices to guarantee they look visually appealing and are easy to watch.
Consider aspects like font size, text placement, and overall composition to optimize the viewing experience on mobile devices.
Remember, a seamless mobile experience can significantly enhance engagement and retention rates.
Tip#3: Keep it Concise
Short content tends to perform better in the fast-paced world of social media.
With vertical videos, it’s even more critical to grab viewers’ attention quickly and maintain it throughout the video.
Focus on delivering your message quickly, avoiding unnecessary fluff or prolonged intros.
Oh, and stop saying, “Hey guys”. Just get to it.
Utilize captivating visuals and engaging storytelling techniques to convey your message efficiently within a limited timeframe.
Keeping your videos concise increases the likelihood of viewers watching until the end and taking the desired action.
Tip #4: Use Vertical-Specific Features
Leverage platform-specific features tailored for vertical video formats to maximize engagement and reach.
For instance, Instagram Stories offer various interactive elements like polls, quizzes, and swipe-up links that can enhance viewer interaction.
TikTok’s editing tools, such as filters, effects, and duets, provide creative opportunities to make your vertical videos stand out.
By incorporating these features, you increase engagement and align your content with the preferences of each platform’s user base, thus amplifying its impact.
Tip #5: Experiment with Different Angles
One of the most important vertical video tips is to explore a variety of camera angles and perspectives to add depth and visual appeal to your vertical videos.
Experiment with shooting from different heights, angles, and distances to find the most compelling composition for your content.
Low-angle shots can create a sense of grandeur or power, while high angles offer a unique perspective on the subject matter.
Additionally, incorporating dynamic camera movements, such as pans or tilts, can further enhance the visual interest of your videos.
Be bold and try unconventional framing techniques to make your content stand out.
If somebody else in your space is doing something and it seems to be working, put your own spin on it.
Give it 30 or 60 days and see if it works for you.
And if not, you go back to what you were doing before.
Tip #6: Optimize for Sound-off Viewing
Recognize that many viewers watch videos on social media platforms with the sound off, making it essential to convey your message visually.
Incorporate text overlays, captions, and compelling visuals to effectively communicate your narrative without relying solely on audio cues.
Ensure that your visuals are engaging and informative enough to capture viewers’ attention and convey your message effectively, even in a soundless environment.
By optimizing for sound-off viewing, you make your vertical videos more accessible and appealing to a broader audience, ultimately boosting engagement and retention rates.
Tip #7: Tell a Story
Storytelling is a powerful tool for engaging viewers and creating memorable experiences.
Whether you’re showcasing your brand’s journey or sharing a customer’s success story, weaving a narrative can captivate your audience and keep them invested in your content.
Consider the arc of your story, including elements like conflict, resolution, and emotional resonance, to evoke a stronger connection with your viewers.
By telling compelling stories through your vertical videos, you can effectively communicate your message and leave a lasting impression on your audience.
Tip #8: Incorporate Movement
Movement adds dynamism and visual interest to your vertical videos, making them more engaging and captivating.
Experiment with different techniques like panning shots, zooms, and dynamic camera movements to create a sense of energy and excitement.
Incorporating action sequences or capturing real-time events can further enhance the immersive experience for viewers. By leveraging movement effectively, you can maintain viewer interest from start to finish and create a more compelling viewing experience.
Tip #9: Add Personality
Infusing your personality into your vertical videos can help differentiate your content and foster a deeper connection with your audience.
Feel free to let your authenticity shine and showcase your unique style, voice, and perspective.
Whether through humour, sincerity, or passion, expressing your personality can make your videos more relatable and memorable.
Consider incorporating personal anecdotes, quirks, or storytelling techniques that resonate with your audience to create a genuine connection and leave a lasting impression.
Tip #10: Optimize for Engagement
Encouraging viewer engagement is key to maximizing the impact of your vertical videos and building a loyal following. Incorporate clear calls-to-action (CTAs) throughout your videos, prompting viewers to like, comment, share, or take a specific action.
Whether it’s inviting viewers to participate in a poll, share their thoughts in the comments, or visit your website for more information, CTAs help drive interaction and deepen engagement.
Engage with your audience by responding to comments, asking questions, and fostering a community around your content.
By optimizing for engagement, you can cultivate a dedicated audience base and amplify the reach of your vertical videos over time.
Conclusion
By following the tips we’ve discussed—making videos fit well on phones, telling stories, adding movement, and showing your personality—you’ll create videos that people enjoy watching.
Keep trying new things, being yourself, and being creative to stay ahead online.
Vertical videos aren’t just about being seen; they’re about making real connections and getting people interested in your offer.
So, try vertical videos, have fun, and see your audience grow. It’s your time to shine with vertical videos!
Want to learn more? Check out the full episode I recorded with guest expert Chris VanVilet on the More Than Social Podcast and YouTube.
