Do you ever wonder what makes your business calendar full of bookings and appointments?
No matter what industry or business you’re in there is a trick around this.
In this episode, I’m going to teach you how you can finally stop burning your leads with strategies that can help you to start having booked out webinars and calendar.
If you want to learn more about this topic, I talked about this in my recent podcast episode.
Why don’t you give it a listen?
Let me start spilling the beans on how you can stop losing leads and start filling up that calendar with webinars. Let’s dive in!
Getting to Know Your Audience and Fixing Their Problems
First things first – let’s get personal with the crowd you’re talking to. If you want to start having booked out webinars and calendar, you need to know your audience!
Example:
It’s more than saying, “Hey, I do accounting!” It’s about diving into the real challenges your potential clients are wrestling with.
About our example, you might be an accountant who supports female entrepreneurs who’ve been steering their businesses for over a year and could use a helping hand with their accounting.
By pinpointing these specific needs, you’re not just offering accounting services; you’re becoming the go-to solution that speaks directly to them.
The Magic of Webinars: Turning Boring into Exciting
Now, here comes the secret weapon – webinars.
Webinars are like online classes where you share information. The goal is to make them interesting so people pay attention.
Instead of just talking, you can ask questions and show pictures, videos and slides.
This makes it more engaging and keeps people interested. The idea is to turn something boring into something people want to be a part of.
Here are some tips you can keep in mind for making a good webinar:
- Know Your Audience: Understand who you’re talking to and tailor your content to their interests and needs.
- Plan and Rehearse: Have a clear plan for your webinar and rehearse it. This helps you sound confident and ensures a smooth delivery.
- Engaging Content: Keep your content interesting and relevant. Use visuals, examples, and real-life scenarios to illustrate your points.
- Interactivity: Encourage audience participation through polls, Q&A sessions, or discussions. This keeps them engaged and adds value to the webinar.
- Clear and Concise: Be clear in your communication and avoid unnecessary jargon. Keep your points concise and to the point.
- Technical Check: Test your equipment and internet connection beforehand to avoid technical issues during the webinar.
- Good Audio and Visuals: Invest in a decent microphone and ensure good lighting. Clear audio and visuals contribute to a professional and enjoyable experience.
- Timing Matters: Respect your audience’s time. Stick to the scheduled duration and avoid dragging on.
- Promote Interaction: Foster a sense of community by acknowledging participants, responding to comments, and creating a space for networking.
- Follow-Up: After the webinar, follow up with participants. Share additional resources, answer remaining questions, and gather feedback for improvement.
Storytime: Making Your Webinars More Interesting
Imagine your webinar as a storytelling session where you share experiences, anecdotes, or real-life examples related to your topic.
While it’s not a groundbreaking concept, it’s incredibly effective.
Why
Because people love stories.
When you tell a story, it adds a human touch to your presentation, making it more relatable and engaging for your audience.
Here are simple tips on how you can use storytelling for your webinars:
- Relevance: Choose stories that directly relate to your topic. They should illustrate or emphasize key points, providing clarity and context.
- Structure: Organize your stories with a clear beginning, middle, and end. This structure keeps your narrative easy to follow and memorable.
- Authenticity: Share genuine and authentic stories. Audiences appreciate sincerity, and it helps build trust.
- Visual Imagery: Paint a vivid picture with your words. Help your audience visualize the story by using descriptive language and creating mental images.
- Lesson or Message: Conclude your stories with a takeaway or a lesson that ties back to the main theme of your webinar. This reinforces the educational aspect
Reaching Out to Your Audience
How do you get booked out webinars and calendar?
There are a few tricks. If you’re talking to people face-to-face, you can mention your upcoming sessions or add it to your email signature.
Online, you can use ads, social media, and email lists. It’s like telling everyone both offline and online.
Instagram can go down tomorrow and your business could disappear
If you don’t have a database of people who you have built a relationship with.
I’m not just talking about a database of paying clients.
I’m talking about a database of prospects that you can build this relationship with, you can build this know, like, and trust factor.
It’s called – an email list.
Let’s explore the strategies for reaching out to your audience and getting them to join your webinars:
1. Face-to-Face Promotion:
- In-Person Mention: If you have the opportunity to interact with people in person, mention your upcoming webinars. Whether it’s during meetings, workshops, or casual conversations, verbally sharing information about your webinars can generate interest.
2. Online Promotion:
- Advertisements: Utilize online advertising platforms to promote your webinars. Platforms like Google Ads or social media advertising can help you reach a broader audience. Craft compelling ad copy and visually appealing graphics to grab attention.
- Social Media: Leverage your social media channels to announce and promote your webinars. Share engaging content, create event pages, and encourage your followers to spread the word. Social media is an excellent platform for reaching a wide online audience.
- Email Lists: If you have an email subscriber list, use it to your advantage. Send out targeted and personalized invitations to your audience, highlighting the value they’ll gain by attending your webinar. Make sure to include registration details and a clear call to action.
- Email Signature: Incorporate details about your webinars into your email signature. This serves as a subtle and consistent way to remind people about your upcoming sessions whenever you correspond with them via email.
When you are running paid ads for your webinar, it all comes down to making sure that you are speaking to the pain points and calling out the specific person that you want to attend.
Combining Webinars with Freebies
Integrating freebies with webinars is a savvy strategy to enhance audience engagement and expand your reach.
By providing valuable free resources, such as downloadable checklists, guides, or templates, you offer participants tangible benefits even before the webinar begins.
People have a natural affinity for free offerings, and this not only entices them to join your webinar but also facilitates the growth of your email list.
The freebies act as a preview of the value you provide, creating a sense of reciprocity and increasing the likelihood of attendees becoming more invested in your content.
The Bottomline
As you start seeing good results, it’s time to make things bigger. More people joining means more chances to turn them into clients. You can promote more on social media, increase your ad budget, and keep growing your email list. It’s about finding more pieces of the puzzle that work for you without changing everything.
In the end, it’s not just about selling your services; it’s about showing how you can solve a problem for your clients.
It’s about offering value, understanding your audience, and using strategies like webinars to connect with them.
Whether your business seems exciting or not, the right strategy can make all the difference for you to finally start having booked out webinars and calendar.
So, go ahead, dive into the world of webinars, and turn those leads into valuable appointments!
We have a comprehensive blog on paid ads. It explores and breaks down all you need to know about them. Click here to learn more.
Are you starting a webinar launch from scratch, grab our webinar checklist to help you stay on track throughout the process.
If you want to leverage your marketing efforts for your business (so you can have more quality time with yourself and your loved ones), I would love to share a comprehensive email marketing guide with you.
To access it, simply click here. See you next week where we deep dive into more strategies to optimize your business growth!
