There’s hardly any successful business anywhere that doesn’t have an equally marketable brand.
And if you are going to build your business and market it effectively, you’re going to have to do something about your brand.
And that, friends, is what this episode will be all about.
I’ll be looking at what your brand should be, what you should know about building a brand, and I’ll show you the first steps you need to take to make sure you aren’t just building in the dark.
Now don’t get me wrong: creating a brand story isn’t something that can be fully explored in just a 10-minute episode, so after this, you’re going to need extra lessons to get ahead…
… but also, let me just spill the beans a bit – over the next few weeks, every episode that we do here together, is walking you through how I build a brand from scratch online.
However, I can assure you that after this episode, you’ll have at least an idea of what your brand should be and what it should look like.
Branding is creating a pattern of familiarity, meaning, fondness, and reassurance that exist in the minds of people.
Your brand is one major way you distinguish yourself from other competitors.
Asides from that, it’s also a way of letting your customers and clients know exactly what they can expect from you.
Your brand is essentially what you think your business is and how it should be perceived.
Sounds easy, right?
Well, the basics are easy.
But the creation of the brand itself can be very tricky, and you can easily lose your way and do more harm than good if you don’t have a solid grasp of marketing, business, and something as basic as human nature.
Since branding is concerned with how your business is perceived, in today’s world — it really comes down to how you are showing up in the online world.
That’s why the way you act and behave on social media must be in line with your brand.
Creating The Brand Story
Now before you get to the hard work of actually creating a brand, there are three things you should know.
The first thing is, #1 Who are you talking to?
Aka, who are you trying to target with your message.
What age group do they belong to?
What do they do for a living?
Are they married, single, in a relationship?
Are they male or female?
What do they do for fun?
These are the questions that will help you better understand who you are supposed to be talking to.
Next, #2 What value are you offering?
You don’t just start a business because you think it would bring in a lot of money.
There’s gotta be a deeper meaning to why you do what you do.
You really need to understand the value you’re pushing out into the world.
Because people aren’t going to give you money for free…
…there must be some clear value you’re offering to them, and that value, I often say, is the driving force behind your business.
#3 What problem does your business solve?
When people hire you, what solutions are they getting?
You need to put it in writing and have to be as concise as possible.
If you’re solving multiple problems, arrange them in order of priority for your customers.
And then use that template to shape your brand language, content, and goal.
That way, once people see your brand, they at least have an idea of the value you’re offering.
These three answers you’ve gotten are the things that will guide you on the journey of crafting your brand story and creating a brand that will make you stand out among competitors.
And once you bring these three simple answers together…
… you will be able to build a cohesive brand story that features why your business exists, what solutions it provides to the world, and it would be able to resonate with the people you’re targeting.
Ok so, now what?
Let’s say that you’ve written all three answers down, and you obviously want your brand to do what you want – aka make you stand out, generate more sales and increase your profits…
The last step is to actually implement your brand story. And to find that out you need to check out this week’s video.
If you have any questions, thoughts, or branding ideas, let me know! I’m always here to chat and brainstorm.
But as always, friends, If you learned something new today, do me a favour and like this episode, share it with those who might need it.
And finally, subscribe to my channel for more content like this and be a part of our amazing entrepreneur community.