Let’s talk about Nike again.
The company is present on Facebook, Twitter, Instagram, LinkedIn, and even Tik Tok.
It doesn’t matter what the platform is; as long as their audience is there, the company has the funds and the time to show up.
They can sink equal resources into growing their brand and engagements on all the platforms they are present on.
It’s the direct opposite for small businesses and entrepreneurs.
If you’re starting and are considering opening several social media apps and want to push your business on all of them at the same time, I’d suggest you shelve that plan for a bit.
If you want to have time for your business, you need to understand that you can only really target one or maybe two platforms at a time.
And that brings us right to the important question.
What app should you prioritize?
Which one would be great for the kind of audience you’re looking for?
Which one makes it easier for businesses to grow?
Those are the important questions.
And in this episode, I’ll be answering them all and more.
Facebook In a Nutshell
Most people know Facebook as a social media platform.
But it’s more than that.
Facebook is a social media giant…
One that has evolved from a simple online networking site to a social networking powerhouse.
Instagram in a Nutshell
Instagram started as a photo-sharing app that is now the second most popular social media platform globally.
Today, Instagram has established itself as the go-to app for businesses worldwide, as it is now more than a photo-sharing app.
Did you know Facebook owns Instagram?
But the two apps are very different. They are designed differently and people behave differently on them.
Facebook vs. Instagram: audience demographics
When choosing a social media platform to focus on, you need to ensure your audience will be waiting for you there.
For example, you wouldn’t want to settle on a platform where the median age of users is around 40, while the median age of your customers is 25.
According to available data, most of Instagram’s active users are very young people.
A majority of its users are below thirty, while a huge chunk of that number is in their teens.
If you’re targeting younger people, Instagram is the platform for you.
However, if you’re more interested in older clientele, Facebook is the platform to focus on.
Facebook vs. Instagram: engagement in numbers
It’s not enough to have numbers when it comes to reach.
Because it doesn’t matter how many people you can reach if there’s a low chance of engagement.
And that’s one area where Instagram is comfortably better than Facebook.
A social media engagement study reported that brands see a median engagement rate of 0.09% per Facebook post compared to a 1.60% median engagement rate per post on Instagram.
BUT
Images perform better on Instagram than Facebook since Instagram is primarily used for images and are just getting into the video world.
Text, on the other hand, is better left to Facebook most of the time.
That’s why you should consider how your audience primarily consumes information before choosing a platform to settle on.
Ads
When it comes to Ads, Facebook has to be the gold standard.
First off, it gives you more options for targeted ads, while Instagram is a bit more simplified.
But this isn’t a bad thing, as it helps newbies get ahead faster.
Functionality
This comparison is useless if I don’t talk about the functionality of both platforms. Facebook is largely informational.
Instagram isn’t like that at all. Instead of capturing information like Facebook, Instagram is more about moments.
Which One Should You Choose?
It largely depends on what kind of business you run.
If your customers are mostly younger people, then Instagram should be your first choice.
But if you are looking to target older people, you’ll find more of them on Facebook.
If you’re going to be releasing a lot of picture content, then Instagram is the platform for you because it was tailor-made for those.
However, if most of your content will come in text, you should consider Facebook.
There’s lots more to consider when choosing between Facebook and Instagram, so make sure you hit up this week’s video!
