Are you constantly stressed about juggling tasks, battling never-ending to-do lists, or feeling overwhelmed by ideas?
It’s common for entrepreneurs like you to feel overwhelmed by the entrepreneurial hustle. Sometimes, there are tasks that you might need to keep on doing.
While others – are best to stop.
Creating email copies is one of the critical tasks you do for your business.
You want to get your brand out there and nurture your contact lists.
But did you know you don’t have to keep creating a new email copy every time?
In this blog, I will dive deep into an awesome email marketing concept that deals with not having to create new email copy for your business constantly.
I talked about this in my recent podcast episode. If you want to listen while you grab your cup of coffee, check it out here:
Email Newsletters Vs. Email Sequences: How Different Are They?
Let’s start by understanding the difference between an email newsletter and an email sequence.
Think about email newsletters as something that feels like friendly check-ins to keep your brand top-of-mind with your audience.
Email sequences are like workhorses.
They aim to build relationships with your clients.
It does this by selling your brand for you. We want email sequences to help your brand turn your leads into clients.
While newsletters have their place in the hierarchy of email strategies, your email sequences make the real magic happen.
Remember – Newsletters have their place, but the REAL MAGIC happens in the email sequences.
How Do You Leverage Your Existing Content?
Most of the time, many entrepreneurs spend an incredible amount of time reinventing emails from scratch.
But do you know that there’s a better way to do this?
Email sequences are all about gently guiding your dream clients toward becoming your company’s actual clients.
Your emails allow you to create a feeling of a face-to-face conversation done in written form. Use your emails, conversations, and stories as the foundation.
That’s when the real magic happens!
Remember – Instead of starting from scratch each time, let’s use what we have. Our emails, our conversations, our stories—they’re all treasures.
Using Your Data To Improve Your Marketing Strategies
One way to help you optimize your email marketing is by embracing your data.
Always return to your metrics, specifically your open and click rates.
Your open rates are the highest with the first email and may decrease gradually. Having a goal of a 40% open rate is a good target.
Click rates, on the other hand, are also essential. Make sure you aim for at least 2%. Experiment with your email copy and how you place your call to action to increase that number.
Lastly, make sure to check your click-to-open percentage. This tells you how your email content resonates with your audience.
Click-to-Open %: What percentage of people click your link based on who opens your email?
Before you rush off…
Before you even think about creating a new email copy- think again.
You’ll be surprised to know you already have everything you need from your existing emails, client conversations, and even stories and testimonials.
Use this to leverage your existing emails. Refine them and optimize them based on your data insights.
If you want to understand how you can leverage email marketing to take your brand to the next level, I would love to share the comprehensive email marketing guide I made.
It contains proven and tested strategies I’ve used to supercharge brands of my clientele.
To access it, DM me on Instagram @LisaAnneCoaching or check the link here.
Remember- the secret to mastering email marketing for your brand is all about making the most of your existing content and data insights.
Embrace efficiency, refinement, and continuous improvement. If you want a deeper dive into how to do this, listen to my full podcast episode here.
See you next week when I discuss tips and tricks to help you build your business empire!
