Why Your Ads Get Clicks but Not Leads

Have you ever found yourself frustrated by the scenario of creating ads that don’t generate the conversions you want?

And you’re left wondering why your ads get clicks but not leads.

You’re in the right place if you’ve been in this dilemma or are currently facing it.

Today, we’re going to discuss the reason behind this common issue. It’s a challenge that many businesses face, especially when there is a disconnect between the ad engagement and the actual conversations.

I hope you’re ready to dive deep into some answers, as we will discuss these in the next sections. In the meantime, if you prefer to learn more about this topic, I released a recent podcast episode about it.

Read until the end of this blog to understand why your ads get clicks but not leads!

Why Is It Important For Your Ads To Get Both Clicks And Leads?

You may be wondering why there needs to be a relationship between your clicks and leads.

Let’s break down some of the reasons to help you understand this better:

Clicks are Like Window Shopping, Leads are Actual Buyers: Clicks get attention, but leads are the real deal. Clicks are like window shoppers, just looking around. Leads, however, are potential customers who are genuinely interested in what you offer.

Leads Mean Better Return on Investment (ROI): More clicks might make you feel good, but leads are what make your business money. Leads maximize the impact of your ad spending. It’s not just about getting noticed; it’s about turning that attention into real business opportunities.

Building Real Relationships with Leads: Clicks might give you a momentary glance, but leads let you build lasting relationships. Leads are people who take an extra step – signing up, filling out forms, and showing direct interest. It’s about quality relationships, not just fleeting attention.

Data from Leads Improves Your Strategy: Leads provide valuable data. Each lead tells you more about your audience – what they like and how they behave. This data helps you fine-tune your marketing strategy. When you know your leads, you can create ads that hit the bullseye.

Long-Term Growth Comes from Leads: Clicks might give a quick boost, but leads set the stage for long-term success. Leads move through your sales funnel, becoming loyal customers. Sustainable business growth isn’t about quick clicks but a steady flow of potential customers and clients.

In the next sections, let’s understand why your clicks might not get the ideal leads you expected!

If I run ads for my business, I would rather generate leads and sales vs getting eyeballs on my content.

5 Reasons Why Your Ads Get Clicks But Not Leads

Reason #1: The Type of Ad You Are Running

Let’s dive into the first hurdle – your ad type. This decision can be a game-changer in your quest for leads.

Problem:
Choosing the wrong ad could be sabotaging your lead generation efforts.

Solution:
Steer clear of the ‘boost’ button on Facebook and Instagram; it’s a common pitfall. Instead, head to the backend of Facebook, also known as the Meta Business Manager.

Why?
This behind-the-scenes platform offers more control and options for your paid advertising. Here, you get to choose specific ad objectives, putting the spotlight on generating leads rather than just racking up views.

Pro Tip:
Learn the ropes of setting up conversion ads. These are the secret sauce for optimal results. They tell the platform that your goal is to make people take action, not just scroll through. Doing this can skyrocket your lead generation game.

Reason #2: Inconsistent Messaging Across Ads

Let’s understand the importance of staying consistent in your advertising game.

Problem:
Inconsistent messaging can throw off a good ad.

Solution:
Make sure there is harmony in your ad, headline, caption, website, and social media copy seamlessly.

Why?
Aligning your message with your audience’s pain points ensures your ad lives up to its promises on the backend.

Pro Tip:
Consistency is the key to trust-building. When your audience sees a cohesive narrative across all touchpoints, it builds trust, and trust increases the chances of turning clicks into conversions.

The key to running effective ads for your business is keeping your messaging across the board consistent.

Reason #3: Targeting the Wrong Audience

Now, let’s chat about getting your audience targeting just right.

Problem:
Things changed with how Facebook tracks stuff, making who you show your ad to super important.

Solution:
Don’t cast a wide net; be specific about who sees your ad. Train Facebook and Instagram by telling them exactly who your ideal audience is.

Why?
The more accurate your targeting, the better these platforms can do their job, showing your ads to the people who care.

Pro Tip:
Find a sweet spot. Don’t be too broad, and do not be too narrow either. Aim for a potential reach of 1 to 3 million people.

Reason #4: Distracting Website vs. Focused Funnels

Now, let’s talk about the critical choice between directing your traffic to a website or a funnel.

Problem:
Your destination matters. Sending traffic to a distracting website can be problematic in getting the conversion rates you want to achieve.

Solution:
Explore the game-changing power of funnels. These are focused pathways designed to guide your prospects through one specific action.

Why?
Unlike websites, funnels make it easier for your audience to take the exact action you want them to.

Pro Tip:
Choosing funnels over websites ensures a straightforward journey for your audience, increasing the chances of turning clicks into the actions that matter. It’s about simplicity and effectiveness.

When it comes to leading your audience somewhere, think less distraction and more focused action – that’s the funnel advantage!

The key with a funnel is that you’re walking your prospects through the exact actions you want them to take to become a paying client for you.

Reason #5: Complicated Forms Deterring Leads

Last but not least, let’s talk about the problems of creating lead forms.

Problem:
Your form’s complexity can mess with the number and quality of leads you get.

Solution:
For the initial lead generation phase, simplicity is key. Stick to basics – name, email, and phone number.

Why?
Complicated forms scare people away. Keeping it simple initially ensures you grab those leads without overwhelming them.

Pro Tip:
As your prospects move towards appointments or program applications, strategically add questions. But here’s the trick – cap it at around 8 questions at most. Strike that sweet balance between getting valuable info and not scaring off potential leads.