In this episode, I will share three powerful online marketing strategies you can use to grow your client base fast.
These are strategies that I’ve personally used to get more one-on-one clients and online program sales, and they work like a charm.
They are also exactly what I do for all my one-on-one clients! I’m letting it all out.
Let’s dive in!
Lead Magnets
An effective online marketing strategy to grow your client base is to offer free resources, such as guides or templates, in exchange for people’s contact information.
If you’ve been hanging with me for a while, you know this is a lead magnet.
And you’re probably thinking I’m pretty obsessed with them.
Which I am.
Lead magnets help you stand out from the crowd.
By providing valuable resources in the form of a lead magnet that helps your prospects solve a problem or achieve a goal, you’ll start to build trust and position yourself as a go-to source for helpful information.
Plus, lead magnets are a fantastic way to generate leads and grow your perspective and dream clients’ database.
So what I do whenever I have a lead magnet that I know can help my dream client…
I’ll promote it on social media to get in front of as many people as possible.
When they request access to it, I not only deliver the freebie…
… but I put them down a particular email marketing sequence that builds a relationship and then turns the lead into a booked appointment or a program sale.
If you aren’t sure what type of lead magnet is best for your business, you can download my free cheat sheet, where I broke down the top 10 lead magnets.
Value-Based Content
The following strategy goes hand and hand with the first one…
Once you’ve collected someone’s contact information to deliver that freebie, ensure you create weekly value-based content to stay top of mind.
Why?
Because if your prospect isn’t ready RIGHT NOW to move forward with your offer and you stop talking to them…
There’s a good chance they will forget about you.
OR they will be targeted by another person in your industry who can also help them.
The key is…
As soon as they are ready to move forward and are looking for help for their problem, desire or need, we want them to think of you first.
To make sure you are the first person they think of, I suggest making sure you create weekly value-based content.
That could be through a podcast, blog, or youtube video you send to your email list. You choose your favourite organic online marketing strategy.
Boost Your Authority Through Social Media
Finally, it’s time to focus on what you can do through social media.
It’s essential to be active on social media and show your audience that you are a credible source.
When you post content on social media, you are essentially networking with your audience and letting them into your everyday life.
This is a great way to boost your credibility and show that you are human.
It also helps boost your authority.
The more they see you, the more they will trust you.
Okay, let’s combine all these strategies- head on to the podcast for the big picture. I can’t wait to see you there!
