Struggling to get the results you are looking for with social media marketing?
I’m going to break down why you should focus on other channels in addition to social media marketing if you want to see actual results for your business!
This one is especially for you if you’ve been putting ALL your time, energy and effort into growing your social media followers and living on social media.
Many people make the mistake of thinking that social media marketing is the end-all, be-all for growing their business online, but it’s not.
Now, I’m not saying it’s not essential to grow your business…
It is essential to be as active on social media as possible.
But it’s not where you should ONLY put your focus.
And, if you rely too much on social media marketing, it can be counterproductive for growing your business for a couple of reasons:
#1 The Hamster Wheel of Social Media
First, social media platforms are constantly changing, and what works today may not work tomorrow.
I find that those who focus too much on social media struggle to keep up with the latest changes and keep up with all trends.
#2 It’s Not Yours
And another big thing I want to point out with social media…
You don’t own your account.
You could be hacked tomorrow and lose everything.
The platform could shut down tomorrow, and you lose everything.
A new platform could pop up tomorrow, and you’ll need to start from scratch.
There’s so much going on with social media, and again… I’m not telling you NOT to put any effort into social media marketing…
I’m trying to point out that it’s not where you should put ALL of your attention…
Especially if you want to leverage the online world to your advantage to grow your business.
Instead, I’d suggest looking at social media marketing as part of a larger marketing strategy…
You can explore several other avenues to help grow your business online.
The ones I focus on specifically are:
- Podcasting
- Website Blogging
- Email Marketing
Let’s touch on all of these!
Podcasting
Tim Ferriss says, “podcasting is the best way to make a personal connection with millions of people.”
And I couldn’t agree more.
First, you can reach a wider audience than social media because it is convenient for your audience.
They can listen to your podcast while commuting, working out, or doing other activities…
… not just when they are lying on the couch scrolling social media.
I also found it helps me connect with my audience very differently and helps build authority with my brand.
It allows me to chat with you and give you my insights and expertise in a more personal and engaging way.
And lastly, it’s an entirely new platform to attract new clients and grow my business.
This is because people listening to my podcast are more likely to be interested in what I offer.
Compared to social media, for example, they may just be following me for the sake of following me.
So again, if you’re looking for a way to reach a wider audience, connect with your audience, and grow your business, then starting a podcast on top of posting on social media is a great excellent place to start!
And, if you haven’t listened to episode 16 on launching and growing your podcast, I recommend checking that episode out if you have a goal for starting your podcast too.
Blogging
There are a few reasons why blogging still works, even after all these years.
#1 It helps build trust and credibility with potential clients by showing that you are an expert in your field and that you are a business that can be trusted.
Ensure you consistently provide value in your blogs to keep that trust alive.
#2 It allows you to build audiences through the Meta pixel.
Without getting too in-depth with it, Meta, the owner of Facebook and Instagram, has a code you can place on your website and blog that tracks who goes to the page and what actions they take.
#3 It helps with your website’s search engine optimization or SEO.
SEO is all about making sure your website and web content are designed in such a way as to rank highly on search engine results pages.
For example, when you google a topic about digital marketing, the goal is that my blog would come up first.
Email Marketing
As I said earlier, one of the best ways to grow your business online is to focus on email marketing.
I’ve talked a lot about email marketing this year, and I want this to hit home.
Email marketing is one of the BEST ways to grow your business online…
And I’m not talking about getting people to sign up for your newsletter, where you send monthly updates.
I’m talking about using email marketing to build relationships with your audience and continuously be in front of them.
It gives you a different way to stay in touch with your clients, prospects, followers, and podcast listeners.
It’s also a great way to create loyalty within your brand.
I talked about how you don’t own your account with social media marketing.
The same thing with podcasts; unfortunately, you don’t own Spotify and all that jazz…
But with blogs and especially your email list – you own those.
You can always contact your audience through email if anything happens with your front-end content.
Before we say goodbye for today…
… let me explain my entire strategy and how I combine all these methods, ok?
Check out this week’s podcast episode if you want to hear how it all fits together!
