Let’s talk about Email marketing.
Email Marketing is the act of sending messages through email to potential clients and current clients that contains a commercial message with your services or products that you offer.
It is one of the most common marketing tools today because it’s easy and convenient, and it remains one of the best ways to reach your clients.
And while many professionals tend to only think about email marketing in marketing to new prospects, not many consider it for targeting already existing clients.
Think about all of the possible services or products that you can offer by targeting people you already do business with or have done business with in the past.
Let’s talk about more reasons email marketing is the best!
Email Is a Thriving Dinosaur
Email has the award of being a dinosaur. It has outlasted almost everything in the tech space.
There’s a reason why we’re not communicating via AOL instant messaging and email providers; well, geez, there’s an unending number of them.
Everyone knows that they need to have an email if they want to have a life online. It’s a basic necessity in the virtual space.
It’s More Direct
There is nothing more direct than sending an email.
Connecting with someone on LinkedIn might get you noticed by another professional, but they can easily pass you by. You can’t directly talk to your client by friending them online or paying for an ad on social media to promote your services.
But you can build a direct relationship with your target audience through email.
Email marketing has a higher conversion rate than any other platform because of its ability to communicate with a client directly.
People Check Email First
You can say all you want about social media being #1.
When you consider that people check their email first, in comparison to other platforms, you’ll begin to understand the real power of email marketing.
It tends to be the first thing on people’s minds.
It’s Affordable and Ridiculously Effective
Price-wise, email marketing is affordable for every professional.
A small amount of money can help you reach many people, and your small investment can significantly return.
It may sound strange, but B2B emails are opened even more often than B2C emails.
That can tell us several things but think about this: approximately 60% of B2B marketers consider email as their top choice for revenue generation.
It’s no wonder then that approximately 80% of B2B marketers say email is the most successful content distribution method.
Another crazy stat? Email marketing has generated 174% more conversions than social media.
Have I convinced you yet?
If not, would you believe it? There are even more reasons why email marketing is essential to every business.
In this week’s episodes, I’m sharing one of my FAVOURITE hacks that makes email marketing so great: data collection!