If you’ve been following these episodes over the last few months, there is a lot that will start coming together for you.
In my approach, I take all the puzzle pieces in the online world from content creation, email marketing, and paid advertising, and I put them into one strategy.
I call this a complete digital marketing strategy.
What makes this approach different?
This strategy will generate prospects’ information and then turn them into paying clients… all on automation.
This strategy allows you to wake up to new sales every day.
If you are just posting to social media, you will continue to move forward.
But you’ll be hitting those goals a lot slower than I’m sure you want for your business.
So if you are with me and want to hit some pretty big goals this year and are ready to implement a strategy online that truly attracts your dream client, that builds a relationship with them, and then turns them into paying clients, all on automation,
There are 4 steps we need to take.
1. Lead Magnets
The first thing you need to do is attract new leads or prospects and start collecting their contact information.
Unless you have a lead magnet, it takes time and effort to turn followers into prospects. This is the first thing you need to set up for a complete digital marketing strategy.
You give away a lead magnet for free in exchange for their contact information.
You know that the people paying attention to you and giving you their contact information are people who would at least be interested in your business offer, not just random people who found your page interesting.
That’s step number one.
2. Funnels
The next step will help you automate collecting people’s email addresses.
The first step of a funnel, in this case, is to collect their contact information, such as their name and email.
And that’s when the real magic starts to happen.
Once they get into the funnel and enter their information, you’ll then be able to take it a step further and walk them through the next steps to becoming a paying client.
We call this page specifically a landing page or opt-in page.
At this point, they are waiting for you to email them that freebie.
So now what?
What’s that next step?
Do you have to manually email that freebie to every single person who submits their contact details?
No.
That’s where email autoresponders come into play.
3. Email Autoresponders
This is one of the most powerful tools you could have for your business in the online world.
An email autoresponder will automatically email the new prospect your freebie…
And then… it will automatically email them to follow up.
Email marketing is how you automatically build a relationship and take the selling out of your sales pitch.
Email marketing is what will turn those new leads into paying clients.
So far, you’ve attracted people online, you’ve collected their contact info on social media, you’ve emailed them multiple times and are turning them into paying clients.
And you are doing that all on automation.
But how do you really scale this to reach even more people? People, who are outside of your circle?
If you are looking for the final step, head over to this week’s episode, and I will walk you through it.
Or, if you are looking for step-by-step directions and support for your complete digital strategy, make sure to join me inside the Spotlight Theory 12 week program during the next session.
http://spotlighttheory.lisaanne.ca/
I’d love to guide you step by step.
