Let’s cut to the chase: digital marketing isn’t just about posting on social media.
It’s a heck of a lot more than that.
It’s about scaling your business in the online world.
It’s about building your brand and leveraging social media.
It’s about generating high-quality leads, not just those likes and comments.
It’s about getting those ideas out of your head, trying them out, and seeing whether they work in real-time.
The great thing about these strategies that you’re about to learn is that, when you apply them, you’re putting a system in place— a system that doesn’t need your supervision.
It can literally run on autopilot and work for you while you’re sleeping, travelling, hanging out with your friends and family, working on other aspects of your business.
So the question, are you ready to digitize your marketing system and get it to run on autopilot effectively?
Okay, let’s go.
Automate Your Front End
The first thing we have to talk about is that you can automate a lot of your front end.
You don’t have to be posting every single day by yourself.
You can actually create a perfect system that runs seamlessly and posts for you.
Setting up this system will require some work, and after all, there’s no free lunch. But once it’s set up, well, you don’t have to do anything.
So, how do you get this system set up?
Know Your Customers
If you do not know who your ideal customer is, I want you to start thinking of them right now.
Grab a piece of paper and a pen. Create your customer profile.
I want you to think about what age they would be… what are their likes and dislikes…. how much would they earn… are they married? Do they have kids?
Write down all the things so that you’ll have an idea of who you want to be interacting with your posts.
Embody Your Ideal Customer
Next up, embody that ideal customer, and think of what they would like to see from a posting standpoint.
What would they be interested in? What lingo would actually attract them to you?
What time would they be online?
Now once you’ve got that down, you need to make sure your social media content is tailored to fit what your ideal customer would want to see.
You aren’t just posting for engagement— you’re posting for targeted engagements. And there is a HUGE difference.
Once you have your customer profile complete, it’s time to build awareness of your brand and – one of my favourite bits – create a lead magnet.
Check out this week’s video to get the full lowdown on my strategy for digital marketing on autopilot.
Once you set up this system, you can make money while you sleep. While you eat. Or while you tell your kids a bedtime story. Or hang out with your girlfriends, whatever it is that you want to do with your spare time.