Storytime: When I first started my business, I was willing to speak with anyone interested in my services.
But that makes sense for most new-time entrepreneurs, right?
I learned pretty quickly, though, that there’s a disadvantage to always accepting anyone and everyone.
The Never-ending Sales Call
Sales calls used to be unbearable for me.
Firstly, I had the problem of not having a cut-off point.
I’d assume a call would be no more than 10 minutes, but then I’d find myself in shock and out of breath after being on the phone for an hour.
There’s a lot of different scenarios I could share you with that would probably qualify as the worst calls ever, but the truth is, here’s the one I hated the most:
**Finding out that the person couldn’t even afford my services or that they were never really interested in following through and buying in the first place!**
They were just window-shopping.
There Has to Be a Better Way
So how do you avoid all of this? CAN you avoid all this?
The answer is yes! I have the solution to help you find pre-qualified leads that won’t waste your time or energy because they will already be suited to your product or service.
Now what I’m about to say may seem like something out of the 80’s- although the technique is much older- trust me, you will understand it’s genius when you implement it for yourself.
The answer to generate pre-qualified leads…
-Leads that can afford your services…
-Leads that don’t keep things secret…
-Leads that are upfront about their needs…
-Leads that want to talk to you and that won’t just disappear…
-Leads that, at the end of the day, want to work with you.
The answer is FORMS.
Yes, my business-minded friends, it’s that simple.
Qualifying your leads via forms can be life-changing, and it surely has been for my business.
Firstly, 50% of all businesses say, “inbound marketing strategies, such as onsite forms, are their primary source of leads,” and that the “online forms are their highest converting lead generation tool.”
A form or application asks a series of questions that will either repel people or attract them into your business even more.
They are used to collect information about your prospect, determine if they are the right person right off the bat and will allow you to pre-qualify anyone before you hop on the phone with them.
If they aren’t the right fit, that’s ok. The people who fill out the form, with the answers you are looking for, are when you have higher chances of closing a dream client’s sale.
Think about this for a moment…
If a prospect reaches out to my team to work with us on their digital marketing campaign, they receive an application that asks a series of questions, such as what they are looking for…Facebook ads, sales funnels, email marketing campaigns, web development, you name it.
We also ask them their marketing budget to determine if they have the right budget to hire my agency and have enough budget to run their strategy effectively.
I ask how soon they want to get started, which will prioritize their strategies and a few other questions about their business goals & growth plans.
With one submission, I can tell if:
- If I’m excited about the project (if I’m not excited about the project, it’s not one I want to work on)
- If they can afford my service
- If they are looking for the entire project or just small pieces of the puzzle
It may seem simple, but adding this one aspect to your business is what will help you bring in a higher-quality lead right off the bat. And that will save you boatloads of time and energy. Click to watch this week’s episode – I’m going to walk you through form building step-by-step.