Being an online business is not a luxury; it’s necessary if you want your business to grow.
This isn’t the first time I’ve talked about Facebook, and it won’t be the last. As I’ve mentioned before, Facebook is one of the most powerful tools you can have in your marketing toolbox.
An extremely brief history lesson:
Over the years, Facebook has accumulated a wealth of data from its users.
This data ranges from genders, age, locations, behavioural patterns and much much more.
With this data at hand, Facebook came up with a feature called Custom Audiences back in 2013.
What’s a Custom Audience?
This feature has not only helped Facebook rake in millions through payments for ads, but it has also made advertising easier and more rewarding for business owners.
A Custom Audience connects you with your existing audience among Facebook users.
Remember, your audience is already on Facebook, Custom Audience brings you closer to them.
Custom Audience puts your ads directly in front of the people that Facebook already knows will be interested in your offer, so…
Even if they do not buy from you right away, you will be the first business they think of when they have a need. And there are billions of users checking Facebook up to 15 times a day.
Ye Olde Email Connection
Like Facebook, emails have also come a long way.
Emails may seem a little bit more traditional, but they are still super effective.
According to a McKinsey study, an email is 40 times more effective at acquiring new customers than Facebook or Twitter.
Here is another fact for you:
You are SIX times more likely to get a click-through from an email campaign than you are from a tweet.
A recap on email lists: a list of email addresses of your audience who may have subscribed to your blog, or registered for a webinar, or your lead magnet, or who asked for more information about your offer.
They could be your current clients; they could be past clients or even prospective clients.
Through email lists, you get to send customized emails on products and services. You also get to interact with your audience about promos, offers, or even about your business’s progress. This is a great way to create leads and generate more sales.
Facebook + Emails = Power Couple
So guess what? You can align your email lists with Facebook and combine ad targeting power with higher click-throughs!!
In this week’s episode, I will take you through the step-by-step process of creating a custom audience from your email lists. It’s going to be fun, and it will make your marketing strategy so much more effective.