Having an online presence is an essential part of growing a business, and one way to develop that presence is to be active on the social media platforms that matter. Almost all businesses use social media for different reasons.
They might want to:
- promote their products or services
- answer common questions that customers or prospects may have
- They have a desire to get a large following and become the most popular new kid on the block.
What is IGTV?
IGTV is an extension of Instagram, which stands for Instagram TV. Instagram launched it in June 2018, and it’s accessible on both Instagram and on its standalone app, which you can download from the app store. It allows users to make longer videos and provides you with more intuitive navigation to optimize and beautify those videos.
With IGTV, regular users can upload up to 10-minute videos while “verified” accounts with a large following can post up to one-hour videos. All you need to do is create an IGTV channel which would be attached to an already established Instagram account. IGTV can be accessed on the Instagram app, on its app, or even through Facebook.
What are the benefits of incorporating IGTV into my business?
Video is the most engaging, compelling and popular type of content people consume today. Can you move an audience with text, images or music alone? No. Video is perhaps the most powerful tool for connecting on a personal level with your customers. So using video regularly will have a very powerful ripple effect through your business.
How do I use IGTV for my business?
There are several ways you can! Through both Facebook or Instagram, but to correctly do this in a strategic and optimized way, you need to check out my latest video.
I walk you step-by-step through all the different ways you can, and I tell you exactly how to find your way around each method. I’ve made this into a video because…After all, video is better than text for doing so 😉