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Facebook Ad Campaign Optimization Rules

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Facebook Ad Campaign Optimization Rules

Facebook is by far, the best place to advertise online, I’ve been doing it for over 5 years now.

Most social media users are more likely to be active here than other platforms.

And don’t just think it’s my opinion. The statistics say it all.

Facebook Ads have been proven to be very effective for B2B and B2C companies and best of all, it’s very easy to use and you can learn how to make a Facebook campaign relatively quickly.

At one point, it was all Gary V talked about and it’s still all he talks about (understandably so), often mentioning not only their value but also how they’re underpriced—which is GREAT for the advertiser.

Not only that, but the user interface is, I would have to say, the easiest to navigate out all of them. There’s not as much guesswork like there is with other platforms. I’m talking to you Google Adwords.

The Light Switch Effect

There’s a common thing that I encounter when it comes to Facebook Ads, and it’s that people think that they can or rather should, just turn them on and off as they please.

Facebook is a complex ecosystem and ads shouldn’t be treated like a light switch.

Not just out of respect for Facebook’s well-executed Ad Manager but because how you approach your Facebook ads will dictate how well they perform and how much you’ll win or lose.

I’m talking about money, people! But actually, I’m talking about time AND money.

Time? What? You have to spend time on these ads? You don’t have time?

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Ya, no one does. BUT.. with my expert advice, I can save you immense amounts of time and help you ensure that your ads kick butt.

Superpowered Facebook Ads

Believe it or not, you can run an ad, pour a truckload of money into it and not get much of a result at all. I’m sure you’d find that rather disappointing, don’t you agree?

There are a lot of things to consider when creating an ad and what you should do to make it effective or aka optimized. They include:

Ad objectives
Target audience
Facebook optimization rules

This week’s episode is so information-packed you’re gonna need to click this video for the full breakdown.

I’m going to expand on what you need to consider when developing your Facebook ads and I’m going to show you that Facebook ads are the best way to reach your audience (and I promise you, they are not as scary or complicated as you think).

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