I’m sure you are starting to gather that I love running ads online, especially high-converting ads. I always have.
To me, ads have always been this big game. You do one thing, and you see the result. You make a tweak, and you find out if it gets better.
Over time, I learned the ins and outs of what works and what doesn’t, but it’s still a big game, even knowing what works now.
I can place an ad on my account and get a certain result, and then I could place the exact same ad on another account and get different results.
So today, I’m going to teach you to place high-converting ads for your business.
So let’s dive into it.
Know Your Audience
The first tip starts before you even write the ad, and honestly, I feel this is one a lot of people miss out on in their marketing in general.
… and that’s understanding WHO you are talking to.
This can’t be guesswork.
You can’t say, “oh, I sell X, and I know from experience that X kind of people love X.”
That will not cut it. You need data. You need to go through your clients and understand who is buying from you.
Or at least check out the people engaging with your content.
Is there a recognizable demographic?
If there is a pattern, can that pattern be established with your competitors too?
These are the questions you need to ask yourself.
Every good ad needs a hook, value, and a call to action.
The hook is the first line or two that shows up on the post before people have to click read more.
The hook is what will stop the scroll.
With the hook, you need to make sure that you are calling out exactly who you want to attract and entice them to learn more.
You also need to make sure you don’t give away everything on the hook and have them already make up their mind if they want to click read more or not.
When writing a hook, an easy rule of thumb is sharing who you are talking to and relating to where they are now and where they want to go.
For example, “I quit my corporate job to build a business online to travel the world; here’s how you can do it.”
I’m talking to those who have a corporate job and have a dream of travelling the world.
If that person saw that post, they would be curious to see how I did it.
Speak Directly To Your Audience
In the value of your ad and post, you should speak directly to your audience – talk about your audience’s pain point and connect with them on a deep level.
Imagine you’re trying to convince someone you know could benefit from your business if they hire you.
This person is a childhood friend.
You’ve known them for years.
You know all about their pains and struggles with this problem you know you can solve.
How would you go about it when you’re trying to convince them?
Would you say something generic?
One glove fits all stuff, or would you be specific?
Would you speak specifically about their problems and how you think you can solve them?
Or would you do something else?
We both know the answer. You’d be specific.
You’d outline the problems you think they have, explaining how you can solve those problems.
In other words, you’d speak directly to your target audience.
It doesn’t get simpler than that.
Strong Call To Action
And the last section is the final call to action.
Once you have grabbed their attention, and they are reading your ad…
… they feel like you truly understand what they are going through and that they need your help.
The last step is telling them exactly what to do next.
Aka, you need a strong call to action.
It may look like something irrelevant to you, but a call to action has a measurable impact on the viewer’s behaviour.
If you don’t tell them what to do next, they won’t do it.
I have three more hot tips for running high-converting ads, so don’t stop now! Head over to this week’s video for what to do next.