Happy New Year, my friend! I hope you had some time to rest and recharge over the holidays because it’s time to get right back at it!
I want to answer the most asked question I got last year.
How do you generate high-quality leads through social media?
In today’s episode, we’ll be talking about creating lead magnets and getting higher-quality leads.
As always, I’ll be with you every step of the way.
So let’s get to it.
A What Magnet?
To get something, you’ve got to give something.
This is basically how a lead magnet works.
You collect someone’s contact information in exchange for a freebie that you’ll give them.
That freebie can be so many different things.
There are so many options: a guide, a PDF, or a template!
Essentially, it will provide your prospect with a quick win and get them that much is closer to saying yes to your offer.
What Makes a Good Lead Magnet?
Now before you go and make the first freebie that jumps into your mind, let me share 3 main aspects you’ll want your lead magnet to have.
The first thing your lead magnet must have is relevance.
Even the best lead magnets will fail if they don’t resonate with your target audience.
The lead magnet isn’t just a freebie.
It’s a freebie that people want to have.
You should always ensure that it serves a purpose.
One good way to test this out is to ask yourself whether your lead magnet is something you would have liked to have before you started that journey too.
Or, think about what you share with your clients very often to help them achieve a goal or move forward with working with you.
The second thing your lead magnet must have is perceived value.
For example, if you’re giving out something that anyone could find within five seconds on Google… You probably wouldn’t get high-quality leads.
Because the person on the other side of the screen is wondering if they can get this same thing for free from the first page of Google.
If they can. . .well, they probably wouldn’t sign up for the lead magnet.
Let’s be honest.
You wouldn’t sign up either.
The best lead magnets are resources that have perceived value.
They offer expert insight, an exciting shortcut, or a meaningful solution.
If your target audience looks at your lead magnet and asks themselves if it’ll make their lives better somehow, and their answer is yes. . .they would sign up.
If the answer is no, well, you get your response.
And last but not least, let’s talk about your part.
Because as much as you’re trying to make people’s life easier, you’re also trying to build a business.
You’re trying to get customers or clients.
You’re trying to get paid for helping people.
So your lead has to reflect that.
That means you’re not giving away all you have on a lead.
You’re not writing all your expert opinions and just giving it out as a freebie.
That means what you’re giving away should be enough to show your target audience that you have enough expertise in solving their problem — but it should be too little for them to solve that problem independently.
Again, think back if there’s a process or aspect you often teach your clients or something you wish you had before starting that customer journey.
To help you out, I’m going to share 4 different examples of lead magnets. To access the examples and get even deeper into lead magnet development, click through to this week’s video!